diff --git a/invention_IP_business/index.html b/invention_IP_business/index.html
index 0ad5617d10ffbcdd69f1155ab4c5ac55d478ef1d..fc5e208851aee0ddd6ce54c93ea09582d973f7d1 100755
--- a/invention_IP_business/index.html
+++ b/invention_IP_business/index.html
@@ -15,12 +15,12 @@
 <b>invention</b>
    <a href=https://www.nsf.gov/about/history/vbush1945.htm>research, development</a>
       <a href=https://press.princeton.edu/books/hardcover/9780691186627/science-the-endless-frontier>legacy</a>
-   ready-fire-aim
+   <a href=https://www.ted.com/talks/neil_gershenfeld_ready_fire_aim_may_2023>ready-fire-aim</a>
       <a href=http://cba.mit.edu/docs/theses/97.02.fletcher.pdf>ready</a>, <a href=http://cba.mit.edu/docs/papers/97.01.science.pdf>fire</a>, <a href=http://cba.mit.edu/docs/papers/07.11.slots.pdf>aim</a>, <a href=https://berndschoner.com/>aim</a>
-   traffic
+   <a href=https://calendar.mit.edu>traffic</a>
       <a href=http://ng.cba.mit.edu/show/video/09.04.yoyo_play.mp4>fire</a>, <a href=http://ng.cba.mit.edu/show/video/09.04.field_imaging.mp4>ready</a>, <a href=http://ng.cba.mit.edu/show/video/09.04.Spirit_Chair.mp4>fire</a>, <a href=http://www.elesys-na.com>aim</a>
    <a href=http://news.mit.edu/2015/report-entrepreneurial-impact-1209>ecosystems</a>
-   <a href=https://academany.org/fab-all-in/>Diversity, Equity, Inclusion</a>
+   <a href=https://academany.org/fab-all-in/>access</a>
       <a href=http://web.mit.edu/fnl/women/women.html>gender</a>, <a href= https://news.mit.edu/2020/letter-systemic-racism-mit-0701>race</a>, ...
 
 <b>intellectual property</b>
@@ -102,6 +102,11 @@
       financial
       impact
       social
+   principles
+      pushing on strings
+      pain points
+      moats
+      MVP
    sources
       <a href=https://formlabs.com>products</a>
       <a href=https://www.prusa3d.com>kits</a>
@@ -118,10 +123,6 @@
          entertainment
          impact
          research
-   principles
-      pushing on strings
-      pain points
-      moats
    types
       for-profit
          sole proprietor
@@ -132,7 +133,7 @@
       non-profit
          501(c)(3)
       <a href=https://www.mozilla.org/en-US/about/governance/organizations>hybrid</a>
-      <a href=https://elinemedia.com/about/>multiple bottom line</a>, <a href=https://www.benjerry.com/about-us/b-corp>B Corp</a>, <a href=https://ondsel.com/handbook/About/public_benefit_corp/>PBC</a>
+      <a href=https://elinemedia.com/about/>multiple bottom line</a>, <a href=https://www.benjerry.com/about-us/b-corp>B Corp</a>, <a href=https://corpgov.law.harvard.edu/2022/12/09/pbcs-and-the-pursuit-of-corporate-good/>PBC</a>
       barter, alternate currencies
    funding
       rounds
@@ -159,7 +160,7 @@
    <a href=https://sell.amazon.com/programs/launchpad>Launchpad</a>
    <a href=https://www.osha.gov/dts/otpca/nrtl/nrtllist.html>NRTL</a>, <a href=http://www.ul.com/customer-resources/faq/product-submittal-process-faq>UL</a>, <a href=https://ec.europa.eu/growth/single-market/ce-marking_en>CE</a>, <a href=https://www.eugdpr.org>GDPR</a>
    <a href=https://fablabs.io/jobs>Jobs</a>, <a href=https://wikifactory.com/>Wikifactory</a>, <a href=https://www.internetofproduction.org/>Internet of Production</a> ...
-   distributed incubator
+   <a href=https://distinc.academany.org/>Distinc</a>
 
 <b>assignment</b>
    Develop a plan for dissemination of your <a href=../project_development/index.html>final project</a>